IDEApreneur by Sam Horn

Author:Sam Horn
Language: eng
Format: epub
Tags: entrepeneurship, management and leadership, knowledge capital
Publisher: Sam Horn

Questions to Ask – Actions to Take

• So, what movie or book is your idea “like” that people like? Write down their names and then start substituting your core words to see if you can come up with something that links your unfamiliar idea to a successful film or book project people already know.

• Who is a person who is a walking-talking example of your idea, who embodies its characteristics? Now, start using the techniques you’ve learned from this book to produce a variety of potential sound-bites that link your idea with this person so the lights go on and the band plays and people instantly “get” and value what you’re talking about it.

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